Since October the much-loved Belgian brand PURETO is serving guests in the heart of Bruges’ historic centre.
And popular it is. People were literally queing outside for the opening.

What’s the secret sauce for this location?
A bold brand, paired with our end-to-end hospitality execution.

From the first laser line on an empty floor to lights-on and handover, Retail Projects delivered the complete interior fit-out for PURETO Bruges:

– Tight planning and clean site management
– Robust, guest-proof finishes
– Every detail built for speed of service and a standout brand experience

When a courageous concept meets a build-obsessed partner, the result is… delicious.
(Pro tip: don’t miss the fantastic cellar when you visit.)

Congrats to the PURETO team! Bruges just got even tastier.

Planning a rollout, flagship, or refit? Let’s make opening day effortless.