Belgium has fries in its DNA.
Now it also has a brand ready to bring that culture to the next level.
Today, the very first La Patate officially opened its doors in Antwerp.

A bold new hospitality concept created together with Rob Van Impe and strong entrepreneurial partners, with ambitions far beyond one single location.

Retail Projects proudly delivered the full interior execution of this energetic new food concept.

The vision?
Take the authentic Belgian frituur culture and translate it into a modern, scalable hospitality experience with strong identity, operational efficiency and unmistakable atmosphere.

And judging by the queues today… Antwerp was ready.
A huge thank you to everyone involved for the trust, collaboration and ambition behind this project. Credits to studio boîte for the terrific design.

This is more than a frituur.
This is the start of a unique brand experience.